Features that make your links smarter

Stop juggling multiple links. Use dynamic routing rules to create intelligent links that adapt to every audience, automatically.

Smart routing rules

One link, infinite destinations

Create a single short link that intelligently routes users to different destinations based on the rules you define. No more managing multiple links for the same campaign.

  • Route by location, device, time, or any combination
  • Unlimited rules per link
  • Priority-based rule execution
  • Fallback destination for unmatched rules
Example use case

Scenario

Launch a global product with one link: US visitors see English pricing, EU visitors see Euro pricing, mobile users on both continents go directly to app stores.

Result

One QR code on all marketing materials; the right experience for everyone.

Geo-location targeting

Serve the right content to the right region

Automatically detect a visitor’s location and route them to region-specific landing pages, stores, or offers. Perfect for international businesses and localised campaigns.

  • Country-level targeting
  • Region grouping (e.g. EU, North America)
  • Localised landing pages, automatically
  • Comply with regional regulations (GDPR, etc.)
Real-world application

Scenario

E-commerce store with multiple warehouses: route visitors to the nearest store location, with the right currency and shipping options pre-selected.

Result

Reduced cart abandonment, better customer experience.

Device-type detection

Mobile, desktop, tablet — optimised experiences

Detect the device type and send users where they need to go. Mobile users to app stores, desktop users to detailed product pages, tablets to optimised layouts.

  • Automatic device detection (mobile, tablet, desktop)
  • OS detection (iOS, Android, Windows, macOS)
  • Browser-specific routing if needed
  • Responsive campaign optimisation
App marketing made easy

Scenario

Promote your mobile app with one link: iOS users → App Store, Android users → Google Play, desktop users → marketing site with a QR code to download.

Result

No confusion, higher install rates, better attribution.

Time-based routing

Change destinations dynamically over time

Schedule destination changes without updating your links. Perfect for limited-time offers, event phases, or business-hours routing.

  • Date-range scheduling
  • Time-of-day routing
  • Timezone-aware rules
  • Automatic expiration handling
Event management

Scenario

Concert promotion: before the event → ticket sales page; during the event → live-stream link; after the event → replay and photo gallery.

Result

Same link on posters, emails, social media — always the right content.

Rule-execution analytics

See which routing rules are actually being used

Unlike traditional link shorteners, Ziglink shows you which routing rules matched for each click. Understand how your audience is being segmented and tune your rules accordingly.

  • Rule execution logs (which rules fired for each click)
  • Identify unused or underperforming rules
  • QR code vs regular link tracking
  • UTM parameter pass-through to your analytics
  • Click metrics by location, device and browser
  • Export data for deeper analysis in your preferred tool
Rule optimisation

Scenario

You created five routing rules but two of them never match any traffic. Analytics show that most clicks are mobile users from the US, so you simplify your rules to focus on that segment.

Result

Smaller rule set, better performance, easier to maintain.

Dynamic QR codes

Offline campaigns with online intelligence

Generate QR codes that share the same routing rules as your short links, but track separately for clean offline-vs-online attribution.

  • Automatic QR code generation
  • Separate tracking domain (viaqr.io)
  • Same routing rules as the short link
  • Offline campaign attribution
  • Print-ready, high-resolution codes
Multi-channel tracking

Scenario

Print QR codes on posters, flyers and product packaging. Track which offline channels drive the most engagement, separate from your digital campaigns.

Result

Full attribution across online and offline marketing.

Security & privacy

Protect sensitive links and content (Pro)

Add password protection on Pro and set expiration dates on every tier. Perfect for internal resources, exclusive content or time-sensitive promotions.

  • Password-protected links — SHA-256 hashed (Pro)
  • Link expiration with custom expired pages (Free)
  • Session-based access control
  • No registration required for end users
Exclusive access

Scenario

Send password-protected links to beta testers or VIP customers (Pro). Set expiration dates for limited-time offers that automatically redirect to a "sold out" page.

Result

Controlled access without complex permission systems.

Custom branding

Your brand on every link (Business)

Use your own domain for fully branded short links on the Business tier. Build trust and recognition with links that match your brand identity.

  • Custom domains on Business tier (go.yourcompany.com)
  • Custom slugs with reserved namespace (Pro)
  • SSL/TLS encryption included
  • Branded social media previews (Open Graph) — Pro
  • No "ziglink" branding if you prefer
Brand trust

Scenario

A marketing agency uses go.agency.com for all client campaigns. Each client sees a professional branded link instead of a generic shortener.

Result

Higher click-through rates, better brand recognition.

Link management

Organise and control your links effortlessly

Full lifecycle management: create, edit, archive, restore or permanently delete links — with safety nets at every step.

  • Archive links to free up quota (analytics preserved)
  • Restore archived links anytime
  • Edit rules and destinations without changing the URL
  • Bulk operations (coming soon)
  • Link search and filtering (coming soon)
Seasonal campaigns

Scenario

Free-tier user with a 10-link limit: archive last year's Black Friday campaign in December. Restore and update them next November for the new campaign.

Result

Maximise your quota, preserve historical analytics.

Feature comparison

How Ziglink stacks up

How our features compare to other popular link management platforms.

FeatureZiglinkBitlyRebrandly
Dynamic Routing RulesLimited
Geo-Location TargetingPaid only
Device DetectionLimited
Time-Based Routing
QR Codes with Separate Analytics
Password ProtectionPaid onlyPaid only
Link ExpirationLimited
Rule Execution Logs
Archive/Restore Links
Custom DomainsPro+Paid onlyPaid only
Free Tier10 links10 links5 links

Comparison based on publicly available information as of November 2025. Features and pricing subject to change.

Ready to make your links smarter?

Start with 15 free links and all routing features included. No credit card required.